Chizipoms was founded by a work-at-home mom (WAHM) Yacine Diop. So, as you can imagine, she has a soft spot for other moms working to create great products and offer them to the world.
WAHM-owned businesses are a small retail niche that not a lot of people know about yet. You’ve probably already been encouraged to “buy it local”. But what about buying it from a WAHM?
Why buy from a WAHM?
Several reasons make it very attractive to buy from a WAHM.
Work-at-home moms often bring a touch of quality to their products you won’t find from big corporations. They can be so tough on their own products, examining each item and requiring them to be absolutely perfect, that they hold back items with even minor imperfections. (See how Chizipoms weaves the quality into its baby hats.)
There is an artisanal creativity in a WAHM product that you will never feel when you buy something mass produced. Often the products a WAHM creates are one-of-a-kind things you can’t find replicas of anywhere else.
WAHMS are working to support their families while also staying at home for their kids. They make sacrifices, balancing family-time while tending to their business’s needs, and vice versa. They need to recommit to their passion and priorities every single day, often creating and working directly from their kitchen tables late into the night. Their choices are helping to make the world a better place for both your family and theirs.
When you buy from a WAHM, you’re supporting a family, not a big faceless company. You’re helping make it possible for that mom’s children to take swimming lessons or join a sports team.
Yacine still runs the day-to-day operations of Beanie Designs from her home as she tends to her growing children. (Read the Chizipoms story). In fact, I’m pretty sure that all the knitters, crocheters and other members of the Beanie Designs organization are also work-at-home moms (along with some dads!)
The next time you’re looking for a gift, take the time to see if any WAHMs provide what you’re looking for.
Have you ever bought from a WAHM before? Tell us all about it here!