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How to find stores run by a WAHM

Posted by Benedict Chude on

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If you are looking to support a work-at-home mom (WAHM) business, online is probably the best place to start, as most don’t operate a physical storefront.

For a WAHM, her website, like Yacine’s Chizipoms baby hats website, is likely to be the primary spot where she serves her customers and provides her wares.

But most WAHMs don’t have the resources and deep pockets to conduct a lot of website marketing, like larger companies do, making it hard for them to show up in broad search queries on Google.

Even if you search on “WAHM baby hats” for example, you may not see a neat and simple list of work-at-home moms who knit baby hats for sale.

So, you may need to do a little sleuthing to find the WAHM who is going to wow you with her unique products and out-of-this-world customer attention.

Some places to find WAHM-run stores online:

First of all, think up new ways to use Google. Try using “handmade” in your search query (“handmade baby hats” instead of “WHAM baby hats”, for example).

Then check out directories of WAHM businesses, like these:

WAHM Businesses listed on

WAHMS Online

Mom-owned stores listed on 5 Minutes for Mom

Who’s that WAHM – a directory by business/product category that lists WAHMs by name (and links to their websites)

Look around, a marketplace for all things handmade and where many mom businesses offer their products to the world.

Even social sites like Facebook, Twitter, Pinterest and the like are great places to look. These social sites create the ideal environment for small businesses to meet and get to know new customers.

One word as you’re shopping: When you land on a WAHM’s website, be sure to read the “About” page to learn who you’re buying from and who is making your item.

And please don’t forget the basics of security when buying online. A good WHAM retailer will abide by these best practices to help keep your shopping online safe.

Do you have a WAHM experience to share?


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